Thursday, June 30, 2011

Farmers Insurance Makes A Splash At Infineon Raceway



CHARITY DUCK TOSS BENEFITS MARCH OF DIMES AND SPEEDWAY CHILDREN’S CHARITIES 

 Sonoma, Calif., June 30, 2011 
– Farmers Insurance hosted a special charity duck toss and media event benefiting the March of Dimes and Speedway Children’s Charities, during the Toyota/Savemart 350 Sprint Cup Series race at Infineon Raceway. 

Media members and celebrities took their best shot at landing five rubber ducks into a grounded target with each duck representing a specific donation amount. The winning participant shared the spotlight along with special guests from SNT Motorsports Development who had $9,000 donated to March of Dimes in their name. The event, which is part of a 20-year partnership between Farmers Insurance and March of Dimes, was a prelude to the June 29th Farmer’s annual “Be A Hero for Babies” day – the largest single-day fundraiser in March of Dimes history. 

Among those participating were famed restaurateur, Guy Fieri, Miss Sprint Cup and NASCAR racer Dave Smith, with his wife Dorine. Dave and Dorine recently lost one of their premature twin daughters to Twin-to-Twin Transfusion Syndrome and have since been working within NASCAR to help raise funds for March of Dimes. The event and its association with last weekend’s NASCAR Sprint Cup race proved to be very special for Dave, Dorine and everyone at Farmers Insurance. 

“At Farmers Insurance, we believe the measure of our worth is not what we have done for ourselves but what we have done for others. We strive not just to speak that, but to live it every day; that is at the heart of our 20-year partnership with March of Dimes,” said Chuck Browning, Vice President of Community Branding for Farmers Insurance. 
This weekend was the fourth in a five-race primary sponsorship of the Hendrick Motorsports No. 5 Chevrolet driven by Mark Martin. Beginning in 2012, Farmers Insurance will become the majority sponsor of the No. 5 to be driven by 11-time NASCAR Sprint Cup Series race winner Kasey Kahne. 

“NASCAR and Hendrick Motorsports are fabulous partners; the sport, its fans and the tracks have been a natural fit for us because we share the same values. We are pleased with Mark Martin and our experience this year and anticipate the next three years with Kasey Kahne will only reaffirm that,” said Chuck Browning. 



Photos Courtesy of CIA Stock Photography